Timepieces Inspired by the Lone Star State.
“The stars at night are big and bright… deep in the heart of Texas.”
When designing this series, I couldn’t help but hum that song on repeat. This piece means a great deal to me for more reasons than I can count. Growing up in a small town in Central Texas, I was lucky to experience nights untouched by light pollution. I remember lying in the grass on warm summer evenings, staring up at the sky - Orion’s Belt always front and center.
I’d stay there for hours, completely absorbed by the vastness of space and the unknown beyond it. Those moments became some of my most cherished childhood memories—and they’re something I still return to whenever time allows.
The aventurine dial captures that same sense of depth and wonder, mirroring the night sky I grew up under. And just like those summer nights, Orion’s Belt is proudly on display.
The Stars at Night
Palo Duro
I attended West Texas A&M University in Canyon, Texas (go Buffs). What many people don’t realize is that Texas is home to the second-largest canyon in the United States. During my college years, I practically lived in Palo Duro Canyon. I’d camp there for days at a time with nothing more than basic supplies and a small tent, completely immersing myself in the landscape around me.
That time shaped me. Getting lost in the quiet, the scale, and the raw beauty of the canyon left a permanent mark.
The stone dial reflects the canyon walls I fell in love with. The layers of orange, yellow, and red mirror the terrain itself and bring back memories of the moments spent there and the people I shared them with.
Founders Edition
Join the first 10 owners of the Deep in the Heart Collection.
By securing your piece, you’ll receive exclusive manufacturing updates specific to your watch, along with founder-only perks reserved for this initial release.
The first 10 orders include:
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Special Founder’s Pricing
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Custom Display Case
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2-Year Warranty
This is a limited founder’s run—once the first 10 are claimed, it’s closed.
How it Works
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Join the Founders Edition list.
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Receive priority updates leading up to the pre-sale launch.
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When the pre-sale goes live, place your order. - Secure your pre-sale with a 50% deposit ($250).
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Pay the remaining balance when your watch is completed and ready to ship.
Join the Founders Edition Email List
Case Design
This case was designed to be distinct. We built it to stand apart, bringing its own character and style while clearly separating itself from the rest. While the case is stunning in its display, its purpose remains the same... being a watch that will handle almost anything you out it through
Strap Material
In Texas, cowboy boots are a cornerstone of our culture. They’re worn for just about any occasion, not just special ones. It only felt right to pair these Texas-inspired watches with a strap made from my favorite and in my opinion, the most comfortable boot leather there is: ostrich.
The Dial
The blue aventurine dial was the obvious choice. Its deep, rich blues and scattered flecks of gold mirror the night sky. Each dial is cut from stone, which means no two are ever the same - every piece is completely unique.